search engine optimization

 

One of the very best types of free promotion you can get online is through search engines.  Every minute two million searches are performed on Google alone.  In most cases people will click on the first item that comes up in the search or at least something in the top 10.   Imagine if you were a high ranking search for the term, "new music."  You would literally be flooded with new traffic and song plays.  Learning how these search engines categorize and distribute information is one of the most valuable things anyone trying to build and business can learn.

First you need a web presence.  You should already have something on Facebook, Twitter and Reverbnation.   Even with social media you still need a homebase .  An artist website.  If money is tight try something like Yola.  This site is done on Yola and although its pretty basic it is FREE.   If you put a little time into your design even a FREE site can be a great representation of you Band.

Next add some content  !!!!!!!    Lyrics , bios stories , whatever ,,,,,  Content alows your website to come up in more searches.  Every unique aspect about your band is another opportunity for a niche following.  For instance if one member was an avid snowboarder and you gave him a page for his snowboarding activities and this was found by others searching for snoboarding stuff you might get a lot of new fans.   This is the basics of modern marketing.   You want to link to as many other sites and ideas as possible. This will grow your fans and influence.  a   INDIE LINK EXCHANGE!


The Indie Link Exchange is a list of music sites that wish to exchange links with other music related sites. With over 1200 current listings, it's a great way to get some FREE exposure for your site. It's a simple one-to-one exchange of text links or banners. ALL styles of music sites are welcome! Search Engine Optimization is a huge issue and probably one of the most important things to study if you plan on selling any thing on the web.

Imagine Billions of People searching for music on the internet every second of every day, A huge river of money and fun is flowing by 24/7.  All you have to do is find a way to direct a tiny bit of this traffic your way and you could create a life long income for your music.  We'll assume you already have a website  to play your music and sell it, now how do you get the buyers.  The casual listeners who turn into rabid fans.  The Music Freaks who will buy anything.  SEO (Search Engine Optimization) is the answer.


Basically  SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website show up in the  search engines.  SInce we're assuming you are looking for NEW TRAFFIC, or people who won't neccessarily be searching for you on the web,  you need to determine what major bands fans would like you.

Let's say you feel that fans of Coldplay would enjoy your music.  You need to research KEYWORDS that bring fans to Coldplay's website.  (i.e.  Coldplay, album titles, recent concerts, member's names etc.)  Then use the Google Keyword Tool to determine the importance of these individual keywords.   Your best tactic is to find keywords with the least amount of competition,   For Instance , instead of using COLDPLAY as a keyword you might try the the name of one of their songs.  Google Keyword tool will give you a lot of suggestions.   Use the keywords you choose in the content of your website and you will be amazed when the traffic starts to roll in.


Search engines collect information about a unique website by sending an  spider to crawl the site and copy its content which is stored in the search engine's database. Known as 'bots', these spiders are designed to follow links from one page to the next. As they copy and assimilate content from one page, they record links and send other bots to make copies of content on those linked pages.

 Spiders are designed to read your site like you might read a newspaper. Starting in the top left hand corner, a spider will read site content line by line from left to right. If columns are used , spiders will follow left to right before moving to central and right hand columns. If a spider encounters a link , it will record that link and send another bot to copy and record all info on the page the link leads to. The spider  will run until it records everything it can possible find there.


The first step in SEO is to make it easy for the Spider to navigate your site. You must provide  easy to follow text links directed to the most important pages on the site in the main menu or  at the bottom of each page. One of these text links MUST lead to a text-based SITEMAP, which lists and provides a text link to every page in the site. The SITEMAP can be the most basic page in the site as its purpose is more to direct spiders than help lost site visitors though designers should keep site visitors in mind when creating the sitemap. Google also accepts more advanced, XML based sitemaps, which can be read about in their Webmaster Help Center.

There will be cases where allowing spiders free access to every page on a site is not always what you want. This is done through a  Robots.txt file.


The main things a search engine looks at when examining a page are the URL of a site,  site title and the description meta tag. These elements are found in the "head" section of the source code.

Titles should use your strongest KEYWORDS.  Some titles are written using two or three basic two-keyword phrases. Don't forget that human readers will see the title as the reference link on the Google search engine results page.  Focus on the strongest keywords that best describe the topic of the page content.

The description meta tag is also fairly important. Search engines tend to use it to gather information on the topic or theme of the page. Use only two or three complete sentences with the strongest keyword phrases woven into each sentence. As with the title tag, some search engines will display the description on the search results pages, generally using it  to provide the text that appears under the reference link.



Good content is, by far, the most important aspect of search engine optimization. The  most basic SEO rule is search engine spiders will always read basic body text . The content itself should center on one theme. Keep it simple. Pages with multiple topics will confuse spiders. If you need to express more than one topic on a page, you need more pages. Fortunately, creating new pages with unique topic-focused content is one of the most basic SEO techniques, making a site elegant for both live-users and  spiders.

Use your keywords in your content !!!

The goal is to expose your music to people who might like it .  

Go Forth and Prosper  !!!! 


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